What we verify
- Registered identity. The legal entity, registration number, and jurisdiction must be supported by official registration documents and matched to the relevant government registry. If we cannot substantiate the record, we do not approve the application.
- At least six months registered. Six calendar months must have elapsed since the legal registration date. This checks registration age, not six months of continuous trading or the age of the website.
- Current registration. The official record must show an active registration where that status is available.
- Authorized representative. The applicant must establish authority through registration records or supporting evidence of appointment or authorization.
- Website connection. A domain TXT challenge confirms website control. We also review the connection between the trading name, website, and registered entity.
- Contact information. The business must provide a working, identifiable contact channel associated with its website.
How a decision is made
Applications are reviewed by an authorized reviewer. Uploading a document or paying a fee cannot approve an application. Reviewers record the source, checks, date and decision. We may request more information or decline an application when evidence is insufficient.
What appears publicly
The business profile shows selected registration facts, verification status, verification date, expiry date and significant status changes. Registration numbers, uploaded documents, account details and private review notes are not published.
Country labels
Verified Business badges may include “Registered in the United States” or “Registered in Canada” when an authorized reviewer confirms that country from registration evidence and the official registry. These are included variants of the same verification, using the same requirements and live record. Country labels do not establish domestic ownership, local manufacturing, or that all operations take place in that country. An unconfirmed country retains the standard badge. Expiry or withdrawal removes the country verification claim along with the badge status.
Renewal and withdrawal
Verification expires one year after approval. A business must provide current evidence for renewal. Material changes to legal identity, website ownership or registration status require a new review. Verification can be withdrawn if requirements cease to be met or evidence is materially false.
Live badges use the current record and cease to claim verification when the record expires or is withdrawn. Copied images may be out of date; always open the badge link and check the domain and dates.
Reviews are a separate signal
Customer reviews describe individual experiences. Community reviews are labeled as purchase-unverified unless a separate substantiated purchase check has occurred. Verification does not improve a review score. Business owners cannot review their own business or pay to remove legitimate criticism.
Related businesses
Where a business shares ownership with LumaTrust, that relationship is disclosed on its public profile. The same requirements apply. Verification of a related business must not be described as an independent third-party endorsement.
Limits of verification
The badge confirms the checks above at the time of review. It does not guarantee a purchase, certify product quality, establish financial solvency, or provide a security audit, insurance, regulatory approval or buyer protection.
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