Using LumaTrust
You must provide accurate information, keep your sign-in credentials private, and have authority to submit information and documents on behalf of a business. Do not impersonate another business, submit altered evidence, or try to bypass verification requirements.
Verification
The published verification standards define what LumaTrust checks. Applying does not ensure approval. We may request further evidence, decline an application, allow verification to expire, or withdraw it when requirements are no longer met. Decisions and requests for information appear in the business portal.
Badge use
Use the hosted badge and its current public profile link only for the business and domain identified in the record. Do not alter the status, remove the profile link, imply broader certification, or continue displaying a saved Verified Business image after expiry or withdrawal. Business verification does not guarantee purchases or establish product quality, financial stability, security, or regulatory compliance.
Customer reviews
Submit only genuine experiences, disclose relevant relationships, and avoid private personal information, threats, unlawful content or impersonation. Owners and employees must not review their own business. Community reviews are not purchase-verified. Businesses may respond to reviews; payment cannot buy a rating or remove legitimate criticism.
Plans and billing
Business profiles and customer reviews are free. The Business plan costs $149 USD per year per business website, billed annually through Stripe. There is no setup or application fee. Apply first; checkout becomes available after verification approval. Payment does not guarantee continued verification or change our published standards.
The subscription renews annually until canceled. Manage payment methods, invoices and cancellation through Plan & billing in your business portal. Cancellation stops renewal; paid access continues through the recorded end date. Your public profile and reviews remain available. Canceling is not a request for a refund; contact support for billing errors or refund requests.
Verification requires annual reassessment and remains limited to the dates on the public record. A successful renewal payment alone does not extend an assessment or reverse a withdrawal. Start reassessment in your portal before verification expires. Existing early-access verification retains its recorded validity; renewal requires reassessment and a paid Business plan.
Availability and changes
This is an early-access service. Features may change and availability is not guaranteed. Material changes to verification standards will be published with a version and effective date.
Questions and requests
Use the support request form in your signed-in business portal to raise an issue with your account, application, public profile or review. Explain the record concerned and the correction requested.