Verified Business
Confirms the registered business, its representative and website connection.
Core business verificationApply or view statusShow customers
what’s been verified.
Lumatrust brings your business identity, public profile and customer reviews together—then gives approved businesses verification badges backed by evidence customers can inspect.
Build customer confidence Make feedback visible Show documented checks
Choose the badge that fits your business.
Each badge represents a separate, documented review. Approved badges link to a live record so customers can inspect exactly what was checked.
Identity Verified
Shows that the business identity and the person representing it have been confirmed.
Business identity confirmedApply or view status
Secure Business
Highlights completed security checks in a format customers can recognize quickly.
Security review statusApply or view status
Privacy Protected
Shows that published privacy practices have been reviewed against defined criteria.
Privacy standards metApply or view status
Trusted Seller
Recognizes a strong customer-reputation record and consistent public feedback.
Reputation approvedApply or view status
Top Rated Business
Highlights businesses that meet published customer-rating requirements.
Customer rating excellenceApply or view status
Certified US Business
Shows that the business registration has been confirmed in the United States.
US registration confirmedApply or view status
Certified Canadian Business
Shows that the business registration has been confirmed in Canada.
Canadian registration confirmedApply or view status
Women-Owned Business
Highlights verified documentation supporting women-owned business status.
Ownership evidence reviewedApply or view status
Minority-Owned Business
Highlights verified documentation supporting minority-owned business status.
Ownership evidence reviewedApply or view status
HIPAA Compliance Review
Shows that submitted HIPAA compliance documentation has been reviewed.
Compliance evidence reviewedApply or view status
HITRUST Certification Review
Shows that current HITRUST certification evidence has been reviewed.
Certification evidence reviewedApply or view statusShow customers how you treat people—not just what was checked.
Customer feedback has its own place on every public profile. Businesses can respond in context, while verification status stays clear and separate.
- Written customer reviews
- Visible business responses
- Verification shown separately
Example public review
“The team explained the process clearly and kept us updated.”
A customer can describe their experience in their own words.
Business response
Thank you for sharing your experience. We’re glad the updates were helpful.
A badge with a defined meaning.
We review official registration documents, your connection to the business and your website. Every live badge links to the checks, review date and current status, so customers can see exactly what has—and has not—been verified.
Read our verification standards
For businesses registered for at least six months. US and Canada labels are included when registration country is confirmed.
From your records to their screen.
Create your profile, provide the evidence and put the result where customers are already deciding whether to choose you.
Claim your business
Build a public profile customers can find, inspect and share.
Show us the evidence
We review it against clear, published verification standards.
Put trust to work
Add the live badge wherever customers find your business.
Your reputation starts here. For free.
Your business profile and customer reviews are free. Add verification to support your business identity with documented checks.
Free
Business Profile
Public business profile, website ownership confirmation, customer reviews and responses.
Create a free profile$0No card required
Business
Profile + verification
Everything in Free, plus Verified Business and every available additional badge assessment. Display each badge you qualify for, with ongoing reassessment included. Every badge requires its own evidence approval.
Apply for verification$149USD / year, per website
Pay after approval. No application charge or setup fee. Annual renewal. Cancel renewal anytime; your profile and reviews stay public. Verification does not guarantee products, services or purchases.
A few things to know.
How does Lumatrust help build my business reputation?
Your public profile brings your business details and customer reviews together. Responding to feedback shows how you treat customers, while optional verification lets people check your business identity. Together, these give prospective customers more information to decide whether to choose your business.
Which badges are included?
The Business plan includes Verified Business and every additional badge assessment listed in our standards when you meet the respective requirements. Each is reviewed separately. US and Canada registration labels are included variants of Verified Business.
How do I add a badge to my website?
After approval and checkout, copy the embed code from your business portal into your website. The hosted badge links to your public record and reflects your current verification status.
Does my business need to be six months old?
Only for Verified Business. You can create a free business profile before that. Verification eligibility is measured from your official registration date.
What do US and Canada labels mean?
They identify the confirmed country of business registration. They do not imply domestic ownership or that all business operations are local.