LumaTrust
Verified Business
Verification recordVerified Business
Shows your business is a legitimate, verified company.
Show what
makes you trusted.
LumaTrust verification badges help you showcase reviewed credentials, build confidence, and win more business.
LumaTrust
Verified Business
Verification recordExample badge
(Verified Business with US Registration)
(Verified Business with US Registration)
Choose the verification badges that matter most to your business.
LumaTrust
Identity Verified
Verification recordIdentity Verified
Confirms the identity of the business representative.
LumaTrust
Secure Business
Verification recordSecure Business
Confirms a current independent security review.
LumaTrust
Trusted Seller
Verification recordTrusted Seller
Shows recent transaction records meet the published criteria.
Start with a free public-record badge.
Every public business profile can earn badges for its listing, management, website connection, and customer activity. These signals never imply paid verification.
Listed BusinessThe business has a public LumaTrust profile.
Profile ClaimedA business representative manages the public profile.
Website ConnectedControl of the website domain was confirmed through DNS.
Reviews EnabledCustomers can publish community reviews on the profile.
Customer ResponsiveThe business meets the published recent-review response threshold.
All free badges are dynamic, clickable, and linked to the business’s public LumaTrust record.
Create a free profileGive customers evidence they can inspect.
A LumaTrust badge is more than a graphic. Every active badge links to the business, what was reviewed, the review date and the current status.
Public record
Customers can open the badge and compare its domain with the website they are visiting.
Defined checks
The record explains the scope of each badge without turning verification into a guarantee.
Live status
Hosted badge artwork reflects the current verification status and renewal period.
From your evidence to their screen.
Create a public profile, submit the relevant records and display each badge you qualify for.
Create your profile
Publish accurate business details and connect the website you represent.
Provide evidence
Submit the records required by the published standard for each badge.
Display the result
Add the dynamic badge anywhere customers are deciding whether to choose you.
One coherent badge system for every supported review.
Every category uses the same white, navy, blue and teal visual language, with light, dark-background, compact and seal formats.
Read the verification standardsVerified BusinessCore registration, representative and website review
Identity VerifiedShow that the representative behind the business has been identified.
Secure BusinessPublish the scope and date of an independent security review.
Privacy ProtectedShow that documented privacy practices have been reviewed.
Trusted SellerSupport a seller-reputation claim with recent transaction records.
Top Rated BusinessVerify a strong recent rating against a named review source.
Women-Owned BusinessDocument women-owned and controlled business status.
Minority-Owned BusinessDocument minority-owned and controlled business status.
HIPAA Compliance ReviewPublish the defined scope of a documented HIPAA compliance review.
HITRUST Certification ReviewShow that a current HITRUST certification record has been checked.
Check the record behind a badge.
Search by business name or website to review public details, customer feedback and active verification.
Start free. Add verification when you are ready.
Your public profile, public-record badges, and customer reviews remain free. Verification is paid only after approval.
Free
Business profile + public-record badgesPublic profile, five eligibility-based badges, website connection, customer reviews and responses.
$0Create a profileBusiness
Profile + verificationVerified Business plus assessment for every additional badge whose requirements you meet.
$149 USD / yearApply for verificationQuestions about LumaTrust badges.
What happens when a badge is clicked?
It opens the business’s public LumaTrust record so the visitor can review the domain, status, review scope and relevant dates.
Do badges update automatically?
Yes. The hosted badge reflects the current record, including expiry or withdrawal, without requiring the business to replace its embed code.
Which badge formats are available?
Free public-record and approved verification badges are available in light, dark-background, compact and seal formats. Each format links to the same public record.